A website is a primary tool for any business for engaging and converting its target audience. It is the digital hub where consumers gather to learn more about different companies and their offerings so that they can make an informed decision.

Once they come to the homepage of a website, 86% of them seek information on products or services, 52% are interested to know about the business, and 64% expect to find contact information. Moreover, 59% of consumers engage with well-designed and attractive websites.

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After all, your customers want to be fed relevant information and enjoy a seamless browsing experience on your website so that they not only successfully make a purchase from you but also never hesitate to come back or to spread the word about your business in their circles.

Therefore, if you are currently thinking of redesigning your website, always remember: 73% of consumers consider customer experience (CX) as an important factor in purchasing decisions. The implementation of a robust CX strategy when redesigning a website helps in boosting customer acquisition and conversion rates.

That’s where personalization enters the picture. Unfortunately, many redesign projects wait until their completion to add that element to the website. So, how should you go about integrating a CX strategy into your website design?

Check out my tips on GeekFlare.

Your thoughts on this?