Hi, I’m Asavari!

A B2B copywriter and content strategist​

You’re here because you’re wondering, “Who’s this person, and what’s their story?”

Well, let me tell you a little secret. I’ve always had a thing for words, like a serious thing. So serious that I built a decade-long career helping businesses say the right things to the right people, and grow because of it.

Ask any of my clients, and they’ll tell you about my intuitive working style and the conscious, authentic connections I make with their aspirations, goals, and teams.

Being able to write compelling content is what I do. And knowing my work makes a positive difference to my clients? That fuels me every day.

FIND OUT MORE

I like to think of myself as a “content powerhouse”

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I work with small to mid-sized businesses, global consultancies, and marketing agencies to create content that not only performs today but also moves them closer to where they want to be.

Some call me a copywriter.

Others bring me in as a strategist or fractional marketer.

Lately, I’ve also been refining AI-generated content to make it sound more human.

Either way, I help you say what matters with clarity and effectiveness.

A SNEAK PEEK INTO MY LIFE

I didn’t fall into content. I ran straight toward it with my sleeves rolled up, armed with Google, grit, and not much else.

My early days? Full-on trial-and-error mode. I wrote SEO articles for a marketing think tank. Interned as a reporter for Indian newspapers. Worked in corporate communications for a B2C eCommerce store.

Then came the plot twist.

  • I landed a job at an accounting outsourcing firm. As marketing lead for their North American division, I developed strategies that drove traffic, increased engagement, and generated a steady stream of inbound leads. That’s when B2B marketing really clicked for me!

  • My next stop was heading the content team for a London-based marketing agency that serves B2B clients across accounting, technology, manufacturing, and eCommerce.

  • And now? I work in IT as a Technical Content Manager, delving into the world of SDLC, AI/ML, DevOps, and everything in between.

Because why not? My entire career has been about stretching beyond the obvious, trying new things, and writing in spaces most people shy away from.

Through it all, I’ve always freelanced. It started as a side hustle and grew into something bigger than I ever imagined.

  • I enjoy helping businesses amplify their online impact with my professional copywriting skills.

  • My domain expertise runs deep, spanning B2B tech, SaaS, eCommerce, AI, finance, Web2Print, and beyond.

  • Years of marketing analyses, brand building, design, and project management have made me more than just a writer. I’m that creative partner who has been in the trenches and knows how to add value to my clients on a grander scale.

get in touch

I wear many hats: writer, editor, marketer, consultant

One minute, I’m writing.

Next, I’m dabbling in SEO or whipping up designs on Canva.

Working solo or as part of a team? I excel in both settings.

Leading a project? Love it! Collaborating? Even better.

Whatever the setup, I bring my cross-industry experience and get things done.

Now for the fun facts

#1 I GREW UP IN AN AIR FORCE FAMILY

When someone asks me, “Where are you from?” I never have a straight answer. I’ve moved cities, switched schools, packed up homes, and rebuilt routines more times than I can count. And so I’ve never really fit in a single box (though many have tried) or belonged to any one clique. But honestly, that’s my superpower. Thanks to my fauji upbringing, I’m wired for change, grounded under pressure, and quick to find my groove wherever I am.

#2 I LOVE CHAI!

No, not Chai Tea or Chai Latte. Just chai, and it’s my ultimate pick-me-up beverage. End of discussion.

#3 I CAN COOK UP A STORM

If I weren’t a writer, I’d probably run a kitchen. Experimental cooking is my therapy. And yes, the food is as good as it sounds. *Chef’s kiss*

#4 I’M A BIT OF MUSEUM NERD.

Every time I travel, I make it a point to visit at least one local museum. The Louvre, Uffizi Gallery, Van Gogh Museum, National History Museum London, Royal Ontario Museum, and City Palaces in Udaipur and Jaipur are just a few places I’ve been fortunate enough to explore.

#5 I’M ALL ABOUT MOVIES AND TV TRIVIA!

Throw any topic at me, any show, film, or actor you like, and I’m ready to geek out. I love the creative process, the behind-the-scenes magic, and the coming together of a story, all contributing towards creating something we enjoy on our screens, big and small.

Enough about me: What’s YOUR side of the story?

Copywriting, content marketing, and paid advertising aren’t fancy words. They’re levers. With the right copy partner on your team, your messaging sharpens, your reach expands, and your conversions improve.

You finally get to focus on your business (and, you know, actually live your life). I want to make that happen for you.

EXPLORE HOW WE CAN WORK TOGETHER

CLIENT TESTIMONIALS

A bounty of kudos from my hall of fame

“Asavari worked with us on a guest posting outreach project. She knows her subject matter inside out and always writes fantastic articles packed with insights and a delight to read. Because of her, we made it onto some of the biggest websites in our industry. I can’t recommend her enough - she’s really good at what she does!”
Shane Barker
Shane BarkerFounder @TraceFuse.ai
“I have had the pleasure of working with Asavari in a number of roles and have always been more than delighted with both her attitude and her deliverables. Asavari approaches each task with a clear head and a strategic direction. She’s the person you want when your agency’s content and client servicing need a boost or a realignment. With her help, we revised numerous client content strategies, to deliver better results for them. Asavari sees the big picture and breaks it down into manageable steps. She’s smart, attentive, and truly invested in the success of the team, business and the client. Very strongly recommended.”
Kaz Driver
Kaz DriverFounder and Account Director, Think Little Big Marketing
“I’ve had the chance to work with Asavari for almost two years. I can't recommend her highly enough. Asavari is very professional - always delivering well-researched content pieces on time. The collaboration is always seamless. She is very receptive to constructive feedback and understands SEO best practices. If you are looking for a talented & reliable content writer, Asavari is definitely the person to work with!”
Hugo Molinaro
Hugo MolinaroFounder of smartlinking.me
“Asavari’s writing style makes you feel seen as a reader. She’s conversational in her approach and puts thought into understanding specific pain points surrounding the topic of discussion. Personally, I've seen her excel at technical how-to pieces.”
Arya P DineshSenior Content Editor and Writer - Performance Marketing, ClickUp
“We brought Asavari on board when we needed to step up our content strategy and publish more blog posts. She was just what our team needed. She helped us put together insightful, SEO-friendly blog posts and e-books. She made sure that each blog post was error-free and optimised for our target keywords.”
Deepti ChopraCo-Founder, Adaface
“We’ve been working with Asavari since 2017. The key to this relationship is her articles are well-researched, publish-ready and always on-time. If you’re looking for a writer who understands the topic and does justice to your content - Asavari is your best choice.”
Priyanka DesaiFounder, iScribblers
“When Asavari joined us, she was fresh to the industry, but you wouldn’t have guessed it. She refused to just “write for the sake of writing.” She wanted every single piece to serve a purpose. She’d ask questions no one else did: “Why are we writing this? Who exactly is reading it? What do we want them to do next?” She had a clear sense of how content fit into the bigger picture—how messaging affected branding, how SEO played into lead gen, and how tone could influence conversions. Watching her grow from a talented writer to a strategic marketer has been incredible. If you want someone who just checks the boxes, look elsewhere. If you want someone who cares about the work and delivers meaningful results, Asavari is the one.”
Pooja RamanujanHeading Content & Strategy, Full Circus
“Asavari played a key role in shaping content marketing for QX’s US accounting division. She delivered strong results by helping to establish a consistent and impactful brand voice. Her creativity and focus stood out in the campaigns she led, and her ability to balance business needs with market trends made her a valuable contributor. Asavari also brought great energy and a collaborative spirit to every project, making the work both productive and enjoyable. She is a skilled marketer with a strategic mindset, and I have no doubt she will excel in anything she pursues next.”
Vishal KuraniVP of Marketing at QX Global Group