How Voice Technology Will Influence Marketing

“The only constant in life is change.” – Heraclitus

Voice technology has become the most disruptive force to hit the world ever since the internet became a visual medium. As of today, more than 20% of all searches are voice-led. By 2020, over 50% of consumers will be using voice-activated technology daily, says BrightEdge.

When one thinks of voice, it’s hard not to think of Microsoft’s Cortana, Amazon Alexa, Google Assistant, Apple’s Siri and Samsung’s Bixby. These ‘intelligent assistants’ are leading the way by making shopping lists and music playlists, booking appointments, keeping personal journals, and switching bedroom lights for their users.

Mark Zuckerberg is far too excited when it comes to voice technology. A yet to be named Facebook Assistant is in the works. And he is personally testing “Jarvis AI” in his home. Fun fact: Morgan Freeman provides the voice of Jarvis for Zuckerberg. Sounds cool, doesn’t it?

Imagine being as cool as Tony Stark in a few years? That dream is not far from turning into reality today. That’s how we know we have arrived in the post-mobile world!

But how is voice faring in the world of marketing? My published article on GeekFlare will tell you all about it!

How I Crush My Mondays And Get Control Of The Week


Yes, I genuinely do. I am sure I am the first (or maybe second or third) person you have ever come across who sounds THIS excited about the first working day of the week. Trust me — there is something special indeed about a Monday.

Perhaps, because it allows us to reflect on the week that has gone by, and plan essential tasks for the week ahead of us. Or because it gives us another chance to have a more fulfilling and productive week, professionally and personally.

For someone like me, who is all about optimizing her daily routine, Mondays help establish priorities, keep track of goals, limit procrastination, and focus better. When I know how my week will pan out, I am more driven and enthusiastic about starting work and fulfilling all my social commitments, whatever they may be. Mondays help me achieve a winning frame of mind.

I understand most people see Monday as the most depressing day of the week as it marks their return to work and routine after a well-deserved weekend. They get panic attacks on Sunday evenings or generally start feeling low because of how generally chaotic and messy Mondays are.

I often hear my friends and colleagues moan about how short their weekend was and how they need one more day to recuperate. That’s not true for me. Believe it or not — in my six years of work-life, I have never even once experienced Monday Blues, and I am always happy to get back to my not-so monotonous routine after a weekend of fun and rest.

Do you also want to start loving Mondays? Well, you are in for a treat. There are five tips I follow religiously to crush the first day of the workweek, and I shared them on The Ascent!