For consumers, Christmas is about giving and receiving gifts, singing carols, indulging in eggnog and festive goods, and simply enjoying the lights and the lovely weather. For businesses, however, Christmas means “business.”

As you read this, your prospective customers are searching for the best deals, gift guides or content centered around the holiday season. That means now is the best time for you to turn them into leads and sales.

In an article I wrote for B2Community, I discuss six holiday content strategies that your business can implement now:

1. Stock up on seasonal photos

Nothing adds a touch of festive cheer quite like a picture of a Christmas tree or snowmen. Be sure to stock up on plenty of holiday-themed images for your website and your social media posts. Implement colour themes centred around red and green and use your original photos wherever time and budget permit.

You could also hire a graphic designer to create some customized logos, fonts, banners and designs for you to use across your holiday content.

Tip: Shutterstock, Depositphotos, Canva, Unsplash and FreePik have an impressive photo library on the holiday season. Be sure to check them all out!


Read the complete article here.