You will hear many people often say: social media is a passing fad. Sure – the idea of taking a temporary break from social media platforms, commonly referred to as a “social media detox,” has become mighty popular. But social media is still paramount to business growth.

You see – every brand needs a custom social media strategy based on its current online standing, business goals, and resources available to them.

Therefore, to leverage social media in your favor, it is necessary to have core building blocks in place to ensure your business gets the most out of its online initiatives.

In my Women On Business article, I review seven ways to make your social media strategy successful in the New Year.