So, you sat down to write your online bio, pumped to finally reveal to the world your professional self and achievements, and nothing happens. All of the words and phrases you had been stockpiling for months in your head suddenly disappear.

Instead, you waste four precious hours, staring at a blank Word Doc before surrendering to the fact that crafting a bio perhaps, is not worth your time.

Finding an authentic way to describe your professional background and showcasing yourself as a credible, accomplished, and likable expert in the industry takes a lot of work.

However, what most people often forget is that a bio isn’t just about listing professional achievements. It is a conversation starter, a way of making a digital introduction. Also, your bio, no matter how articulate and insightful, doesn’t need to appeal to everyone.

In my first ECM article, I share four effective steps for writing a professional bio and everything else you should know around it. Check it out here.