“The only constant in life is change.” – Heraclitus
Voice technology has become the most disruptive force to hit the world ever since the internet became a visual medium. As of today, more than 20% of all searches are voice-led. By 2020, over 50% of consumers will be using voice-activated technology daily, says BrightEdge.
When one thinks of voice, it’s hard not to think of Microsoft’s Cortana, Amazon Alexa, Google Assistant, Apple’s Siri and Samsung’s Bixby. These ‘intelligent assistants’ are leading the way by making shopping lists and music playlists, booking appointments, keeping personal journals, and switching bedroom lights for their users.
Mark Zuckerberg is far too excited when it comes to voice technology. A yet to be named Facebook Assistant is in the works. And he is personally testing “Jarvis AI” in his home. Fun fact: Morgan Freeman provides the voice of Jarvis for Zuckerberg. Sounds cool, doesn’t it?
Imagine being as cool as Tony Stark in a few years? That dream is not far from turning into reality today. That’s how we know we have arrived in the post-mobile world!
But how is voice faring in the world of marketing? My published article on GeekFlare will tell you all about it!